On the 24th of October 2005, Lee Scott, the CEO of Walmart, gave a speech that was a landmark signalling the shifting of the brand towards sustainable development: "21st century leadership". Placing it under the auspices of Sam Walton ("Walmart started out as an idea of one man, 43 years ago…”) he proposed, "to better define who we are in the world" and to assume its responsibilities as the "20th country of the world".
He then made the environment the main focal point: "as one of the largest companies in the world, environmental problems are OUR problems .. There are not two worlds out there, a Walmart world and some other world", and he fixed three objectives for Walmart:
To purchase supplies that were fully energy renewable
- To generate zero wastage
- To sell products that respected the environment and natural resources
What is Walmart two-and-a-half years down the line?