The "white and blue" graphic identity of Great Value has been enhanced with green: the Terra range, the catchphrase, product benefits and a graphic element - the "leaves" in which products are presented.
Launched and therefore tested in Mexico, it is likely that this range will arrive in the United States soon.
The creation of this "green" subcategory is totally consistent with the Walmart strategy that I discussed on September 6th on BrandWatch:
“Another aspect that struck me is that Walmart's own flagship brand serves as media support to put the sustainable development promise into practice. Great Value becomes the spearhead of Walmart's strategy: cheaper products, good quality, and involved in the "sustainable" strategy of the retailer”.