In 2010, the Scriptorium Company conducted a mission for a luxury beauty brand. The brand in question wished to develop "customer journeys" that straddled multiple distribution channels, enabling it:
- To connect directly with its client(s) and win their loyalty;
- To offer them "contact points" that were consistent with the values of the brand.
We invite you to download the "White Paper" that describes this mission.
"Case Study: Customer Experience Design for Luxury Brands
Re-engaging with consumers to design integrated customer journeys in the luxury industry".