July 2009: Amazon announces the acquisition of Zappos - through a swap of shares. Choosing this opportunity, Jeff Bezos, founder and CEO of Amazon, posted a video in which he explained the 3 essential things he has learnt in his professional life at Amazon:
- Being obsessed with customers
- Think Long Term
He also explains why the strong customer-focus developped by Zappos explains their common move. As Tony Hsieh, Zappos CEO, says: "People may not remember exactly what you did or what you said, but they will always remember how you made them feel".
Here is this video - which reinforces me in the idea we develop at The Scriptorium Company: tomorrow's "success stories" will be brands that will have developped innovative customer experiences!