I received three bits of information in quick succession, demonstrating how the food market is moving in the U.S. - in the direction of greater product traceability. The actors of American distribution are finding responses to questions posed by consumers about the origin of products...
- The Kroger supermarket chain (2500 stores in 31 States), thanks to a partnership with HarvestMark, has introduced bar codes on its private label products, allowing consumers to find out where the product was grown, where it was packed, how it should be preserved ... all this with an iApp on the iPhone.
- Eataly just opened in New York: a 5000 m2 store, with a mixture of imported and local products. The result is impressive – a concept based on its flagship model in Turin (thank you psfk.com for the photos):
- The New Amsterdam (New York) farmers' market on South Street is growing and now has its own website ... This is similar to French markets, and different at the same time.
These three examples have something else in common: they are a combination of tradition and modernity - where the store sees itself completed by the Web and Apps. Examples that Europeans might do well to think about!