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LUXURY RETAIL MANAGEMENT

  • Michel Chevalier & Michel Gutsatz: Luxury Retail Management: How the World's Top Brands Provide Quality Product & Service Support

    Michel Chevalier & Michel Gutsatz: Luxury Retail Management: How the World's Top Brands Provide Quality Product & Service Support
    “Part conceptual, part operational, the book is truly insightful. Each chapter prompts key questions that luxury professionals are facing, and thanks to the authors’ trusted expertise, the insights and solutions described are very inspiring.” – Thomas Lindemann, Group HR Director, Richemont International “This book, for the first time, goes beyond intuitive thinking on retail and ‘lasers’ in on the rational and technical tools that make it happen. This book will become required reading for those willing to expand their expertise in luxury management.” – Daniel Piette, Chairman of L Capital; President of LVMH Investments Funds

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Private Label Beauty Brands: an Executive Briefing

  • Private Label Beauty Brands: an Executive Briefing for Eurostaf
    A complete Report written for Eurostaf: The new competitive brands environment Why are private label brands a major issue today? What are the main trends driving the growth of private label brand? What are the different strategies led by retailers and the different business models? What are the key success factors of private brands? What are the new challenges faced by national brands?

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« Mauboussin and Accessible Luxury | Main | Bare Escentuals: A New Approach to Distribution »

February 20, 2010

Walmart: The Secret Life of a Pizza Box

Walmart continues taking initiatives in sustainable development - by placing videos concerning the efforts it makes in recycling at the disposal of the press as well as its customers. 
The latest is interesting from several points of view:
  • In 2006 Walmart announced that it had asked its suppliers to reduce the volume of their packaging by 5% before 2013. Here Walmart shows that it applies this restraint to itself ... by using recycled cardboard for its pizzas.
  • The video shows the client all the advantages of buying a Walmart private brand pizza ... the box is recycled (the same approach was highlighted in a previous video 'The secret life of sour cream')
  • The private brand fresh pizza in question is "Marketside", the new private brand conceived as an extension of the Marketside by Walmart stores I referred to last week. The retailer here confirms its strategy for launching this new private brand by showing that, in addition, some of its packaging is recycled...
You can watch the video here:

Posted in Brands-Image, Food, Packaging, Private Labels, Sustainable Development, USA, Walmart |

Tags: marketside, packaging, sustainable development, walmart

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