The latest is interesting from several points of view:
- In 2006 Walmart announced that it had asked its suppliers to reduce the volume of their packaging by 5% before 2013. Here Walmart shows that it applies this restraint to itself ... by using recycled cardboard for its pizzas.
- The video shows the client all the advantages of buying a Walmart private brand pizza ... the box is recycled (the same approach was highlighted in a previous video 'The secret life of sour cream')
- The private brand fresh pizza in question is "Marketside", the new private brand conceived as an extension of the Marketside by Walmart stores I referred to last week. The retailer here confirms its strategy for launching this new private brand by showing that, in addition, some of its packaging is recycled...