In this dawn of the year, I propose to share 3 concepts that seem fundamental for brands in years to come. I will illustrate each of these ideas with presentations and videos in order to persuade you to investigate them further!
IDEA # 1: The world has changed, consumers have changed, brands must change... their view of consumers
IDEA # 1: The world has changed, consumers have changed, brands must change... their view of consumers
IDEA # 2: Brands need to place Customer Service at the heart of their concerns ... and develop communities of "brand fans"
IDEA # 3: the relationship with a client / consumer is now created on the Internet
I am therefore convinced that we must now closely integrate boutiques, social media, web sites, and consider them as a whole and not as separate communication channels. Similarly, distribution and communication are no longer separate issues: they too should be considered simultaneously. Marketing in the 21st century will be much more sophisticated than what we know now, with significant consequences in matters of organization: It is the end of silos, the era of transversal group projects has begun...
