Van Cleef & Arpels offers us a delightful advertising campaign, poetic and contemporary, for the launch of a new line of jewellery, "One day in Paris". It starts with a range of necklaces, pendants, watches, bracelets, etc., playful and creative, where a young man, a young woman and children live moments of love and recklessness.
From this creative concept - associating these characters even to the name of the collection - the idea of a campaign adapted to various media, was born:
- A film telling a story of an encounter and happiness in Paris, backed by superb music by The Chase
From this creative concept - associating these characters even to the name of the collection - the idea of a campaign adapted to various media, was born:
- A film telling a story of an encounter and happiness in Paris, backed by superb music by The Chase
- A website where anyone can chart out an aerial trip through Paris and stroll along above the city.
- An iPhone application where the game takes one on a musical journey through Paris ...
- ... and, of course, an invitation to bloggers (no, I was not one of them!!) to visit the ateliers, to meet the CEO and thus become "brand ambassadors"...
A great success for a luxury brand that dares to invest in new communications media. The world is changing indeed.
