Chinese consumers are rediscovering the traditional cosmetics that they had progressively abandoned during the 90s in favour of imported Western brands. In those years, women who still used these products were considered "old fashioned" (laotu). The Shanghai Daily introduces us to these local brands in an article on May 26th last. As a result of the crisis, Chinese consumers have begun to search for products that are cheap and effective: they found traditional brands, which have once again taken centre stage, in their supermarkets.
- Xie Fu Chun Yadan Fen - the make-up products called "duck egg" (Yadan) due to their ovoid form – a solid "egg" that can be either crushed or stroked with a brush for application. This company, created in 1830, was a supplier to the Imperial Court. An unusual oval, the ritual of application, historical and literary references... this brand has all the makings of a great success.
- Pehchaolin, the 100 Sparrows Cream: produced in 1931 originally from a German formula, this moisturizer is again on sale in supermarkets at a price of 3 yuan for a box of 41.5g (for export, it is offered for a wholesale price of €2).
- Balei Pearl Cream, one of the skin-care products from Nanjing Jin Balei – Westernized "versions" of the product are available on the Internet - extolling the use of traditional ingredients such as placenta and pearls ...
The return of tradition, the search for local products adapted to Chinese skin, budget constraints, we find here again (this time in China) the "cocktail" that is gradually changing the habits of the consumer.