The other day I decided to try out some new drinks. Not in a consumerist spirit (such a retrograde attitude from me? Perish the thought!), but because, while having lunch at an EXKI restaurant, I spied a few bottles in an attractive design that I wanted to buy, but had not had the time. EXKI, for those who do not know them yet, are the Belgian restaurants that offer bio/health fastfood, very much in tune with the current vogue, all this with a friendly atmosphere, half restaurant, half lounge. In short, a concept that attracts more and more followers, just like certain drinks such as "smoothies", or even the "Innocent" brand, which have learnt to cater to the consumers that we are, and not those that Big Business assumed we were. The consumers that we are, are people who like to be spoken to openly and pleasantly, as one would to normal adults and not three-year old children, with simplicity and of simple things, with simple products that will not scour the stomach to begin with, then make one bloat like a balloon, and end up by giving us cancer! As far as the consumers they assumed we were are concened (here, fortunately, it is now slowly becoming evident to the myopic eyes of thousands of companies that they had been wrong), consumers of the past, it was quite the opposite of course: those children who were fed heaps of nonsense with ready-made discourses, endless paradoxes and, above all, a quality of products where one could not read the labels without becoming either paranoid, or blind (they were written in such small type and there was a multitude of ingredients). Anyhow, I do not know why I talk of the past, but you will see that my story about these new drinks (here we are, back on track! Thank you for your patience!) is quite pertinent.