Of course, sustainable development!
Of course, natural products and ingredients!
Of course, "produce locally" (we will soon be looking at the case of "locavores")!
Of course, protecting the planet!
Of course, protection of biodiversity!
Of course, the media has drawn attention to all these subjects (and even some others) - but mostly in a dispersed manner. I propose to group them all. I invite you to observe with me, that for the first time in decades, our societies are in the process of creating a new and positive collective ideal: Green Living.