Michel Gutsatz & Gilles Auguste: Luxury Talent Management: Leading and Managing a Luxury Brand
« A comprehensive study of the luxury industry where talent and leadership specificities are put forward in useful conceptual frameworks. An inspiring book, rich in practical applications for luxury executives and outsiders… »
Beatrice Ballini, Senior Partner, Russell Reynolds & Associates
Michel Chevalier & Michel Gutsatz: Luxury Retail Management: How the World's Top Brands Provide Quality Product & Service Support
“Part conceptual, part operational, the book is truly insightful. Each chapter prompts key questions that luxury professionals are facing, and thanks to the authors’ trusted expertise, the insights and solutions described are very
inspiring.”
– Thomas Lindemann, Group HR Director, Richemont International
“This book, for the first time, goes beyond intuitive thinking on retail and ‘lasers’ in on the rational and technical tools that make it happen. This book will become required reading for those willing to expand their expertise in luxury management.”
– Daniel Piette, Chairman of L Capital; President of LVMH Investments Funds
Maria Bonafous-Boucher & Michel Gutsatz (P.Lorino, éditeur): L'Eden et Après ? Virgin : Aura d'une Marque
Enquêtes de gestion - A la recherche du signe en entreprise
Michel Gutsatz & Marie Laure Djelic (Ron Sanchez, ed): A paper on the competencies of luxury brands managers
Research in Competence-Based Management
Paco Underhill: Why we Buy: the Science of shopping
French edition: foreword by Michel Gutsatz
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In the course of my consulting activities , I often have to study various brands and try to understand their strategic choices with regard to customer expectations and behaviour.
This blog is, in fact, a notepad, where I offer to pursue, in the form of analyses, 'musts' and 'must nots', the destinies of various brands that exist in the world.
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