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Private Label Beauty Brands: an Executive Briefing

  • Private Label Beauty Brands: an Executive Briefing for Eurostaf
    A complete Report written for Eurostaf: The new competitive brands environment Why are private label brands a major issue today? What are the main trends driving the growth of private label brand? What are the different strategies led by retailers and the different business models? What are the key success factors of private brands? What are the new challenges faced by national brands?

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