TSC has created a unique Brand Audit Tool - for Investment Funds
Objective: Audit a Brand's strategy
Content:
A multi-dimensional Tool, encompassing 9 different business dimensions: Category & Competition / the Brand Meaning System / Marketing & Communication / Product offer / Pricing / Production / Distribution / Organization / Licensing
A Tool based on empirical evidence from numerous premium brand cases
A Tool that can be applied to very diverse categories:
Fashion / Accessories / Watches / Leather goods / Wines & spirits / Perfume / Cosmetics….
A Tool that stresses the critical importance of creation & creativity in brand development
An expert-based Tool - using internal & external experts
A Tool that can be implemented for any brand within 10 days (6 weeks if consumer groups are organized)
Which Brands are concerned?All luxury brands
All premium brands
All brands whose business model is based on premium brands’ models & codes
Part of the Brand Audit Tool can be used for other brands, including Food Brands
