Michel Chevalier & Michel Gutsatz: Luxury Retail Management: How the World's Top Brands Provide Quality Product & Service Support
“Part conceptual, part operational, the book is truly insightful. Each chapter prompts key questions that luxury professionals are facing, and thanks to the authors’ trusted expertise, the insights and solutions described are very
inspiring.”
– Thomas Lindemann, Group HR Director, Richemont International
“This book, for the first time, goes beyond intuitive thinking on retail and ‘lasers’ in on the rational and technical tools that make it happen. This book will become required reading for those willing to expand their expertise in luxury management.”
– Daniel Piette, Chairman of L Capital; President of LVMH Investments Funds
The Scriptorium Company has built a unique Network of consultants to offer expertise and competencies to its clients:
Brand Mythology & Storytelling: Virginie Michelet
Corporate Restructuring & Brand Management: Gerald Mazzalovo
Store Audit, Staff Training & Recruitment in Asia: ACDL
Project Development: Codes de Luxe
Maria Bonafous-Boucher & Michel Gutsatz (P.Lorino, éditeur): L'Eden et Après ? Virgin : Aura d'une Marque
Enquêtes de gestion - A la recherche du signe en entreprise
Michel Gutsatz & Marie Laure Djelic (Ron Sanchez, ed): A paper on the competencies of luxury brands managers
Research in Competence-Based Management
Paco Underhill: Why we Buy: the Science of shopping
French edition: foreword by Michel Gutsatz
Claude Fischler: Manger : Français, Européens et Américains face à l'alimentation
Le livre de référence quand on souhaite comprendre les différences culturelles face à l'alimentation: tous les responsables de marques alimentaires devraient le lire!!
This book unveils the major cultural differences concerning food and the way we eat: a must for all food brand managers!
Dominique Cuvillier: Comprendre les tendances : Ceux qui les font et les défont
Voici enfin LE livre sur les tendances que nous attendions tous: ce livre explique l'histoire et les mécanismes de ce qui façonne de la mode à nos façons d'être.... This unique book on trends and how they shape our daily life only needs now an English version!
Michel Chevalier - Gerald Mazzalovo: Luxury Brand Management: A World of Privilege
THE book on luxury brand management... written by two of the best experts... they know luxury brands inside out because they managed them!
François de Singly: L'oeil laser 2008 : Les nouveaux imaginaires du quotidien
Un petit livre passionnant - mettant en valeur de nombreuses initiatives comme autant de témoins des mutations profondes de notre société...
Jacques Helleu: Chanel
A great tribute to the man that was Chanel's soul for the last decades...
