Here is the list of our most recent Conferences.
Contact me ( michel@thescriptoriumcompany.com ) if you are interested in their contents or if you wish me to give one of those conferences in your organization.
LUXURY
- The Roots of Excellence: Brand Integrity (American Express Publishing Luxury Summit 2010)
- Looking Forward: will Luxury Brands Thrive beyond the Economic Crisis? (Shanghai, 2009)
- Luxe Populi: Developing Luxury Brands
- Luxury and Premium mobiles (Communicate with Style – London 2008)
- Web 2.0: Are you on Board ?, 2007 Luxury Briefing Conference (London)
- New Luxury and its consumers (Contact – Zurich 2007)
BEAUTY
- Beauty Private Brands: the new competitive environment of brands (Eurostaf, 2010)
- The new Era of Responsibility / How it shapes the future of Beauty (2010)
- 8 ideas to address distribution issues in Beauty (2009)
- Meeting consumer expectations in natural & organics (Natural Beauty Summit Europe 2008)
- When beauty - health and well being converge: beauty is now an embattled territory (Beyond Beauty Paris 2007)
- The growth of mass market brands and the new beauty distribution channels (Beyond Beauty Paris 2007)
- Natural & Organic cosmetics: trends in consumer behaviour (Natural Beauty Summit Europe 2007)
- The development of « doctor brands » (Beyond Beauty Paris 2006 )
- The development of medi-spas (Beyond Beauty Paris 2006)
- Spas, a real brand concept (Beyond Beauty Paris 2005)
BRANDS
- La porosité des marchés: une opportunité de croissance pour les marques
- Private labels and Value brands: what strategy for national brands?
- Do Emotional Brands exist?
TRENDS
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7 major consumer mega-trends are shaping the 21st century…. and the future of business & 10 major consequences for brands (2010)
- Customer expectations and behaviour trends in regard to biodiversity preservation, social responsibility, fair trade…What strategies and practices to address these changes? (Cosmethica 2009)
- Green Living: from organics to sustainable development, new brand territories (2008)
- What innovation strategies for brands in a « low cost » - « premium » market divide ?(2008)
- The critical issues in design & packaging for brand innovation (Beyond Beauty Paris 2007)
