The Scriptorium Company brings detailed analyzis of the major Consumer Mega-Trends to its clients: each one is based on in-depth knowledge of consumer perceptions in major parts of the world - brought to TSC by its unique network of consumer experts (Europe / USA / China / Japan / India ...).
These Mega-Trends are brought into perspective for Brand and Retail Development: our clients have immediate operational recommendations on the consequences of these trends on their business.
The Scriptorium Company has recently analyzed the following Mega-Trends (Partial List):
- Mega Trend 1: The need for sensations - « Leading a full rich life »
- Mega Trend 2: Health is a growing concern because of growing longevity & new social norms
- Mega Trend 3: Growing anxiety… consumers need reassurance
- Mega Trend 4: Consumers are more demanding... and are experts
- Mega Trend 5: Consumers are under strong budget constraints
